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Loyalty

The Treat Economy: How Small Luxuries Boost Retail Returns

Guru Hariharan -
As shoppers favor small indulgences over big splurges, the rising “treat economy” can help retailers capture loyalty and margin this holiday season.
Campaign Orchestration

Inside 2025’s Holiday Marketing Playbook: What We Know So Far

Khushbu Raval -
From Macy’s to Urban Outfitters, see how brands blend emotion, humor, and speed to drive holiday sales in a leaner 2025 market.
People

Agile Marketers Win: Elizabeth Maxson on AI, Composability and Creativity

Khushbu Raval -
Elizabeth Maxson reveals how AI-driven composable content empowers marketers to scale personalization and spark creativity in 2025.
Personalization and Privacy

Using Behavioral Data to Drive Authentic Customer Relationships in a Digital World

Chris Bretschger -
Discover how behavioral data helps brands move beyond personalization to build genuine, trust-driven customer relationships in a digital-first world.
Martech

Marketers, Are You Ready for the Search-First Consumer?

Nadjya Ghausi -
Marketers: adapt to the search-first consumer—AI summaries and onsite search now drive conversions. Use first-party search data to win and retain customers.
Campaign Orchestration

Winning the Holiday Shopping Season in Europe with Google, YouTube, and AI

Khushbu Raval -
Win Europe’s holiday shoppers with Google, YouTube and AI. Drive discovery, build trust, and boost conversions across diverse markets.
Attribution

How Retailers Are Using AI in Marketing to Drive Store Visits and Offline Sales

Khushbu Raval -
Explore how AI-powered ads are turning digital shoppers into in-store buyers, boosting foot traffic, leads, and ROI for retailers in 2025.
People

Is MarTech Headed for a Great Merger or Splintered Future? Scott Brinker Has Thoughts

Khushbu Raval -
Scott Brinker on if AI brings MarTech consolidation or deeper fragmentation, and what it means for leadership, innovation, and the new rules of marketing.
Campaign Orchestration

Winning the Holiday Shopping Season in the US with Google, YouTube, and AI

Khushbu Raval -
Discover how Google, YouTube, and AI shape the US holiday shopping—with 4S behavior, AI tools, and creator marketing strategies driving success.
Martech

The 4Ps of Martech Unlocking Marketing’s Tech Revolution

MartechView Editors -
Explore the 4Ps of marketing technology—Platform, Process, People, Performance—and how they drive smarter, faster, and personalized campaigns in 2025.
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