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Data Didn’t Fail Marketing. The Question Did.

Dean de la Peña -
As marketing drowns in data, growth depends on shifting from demographics to motivation—and using AI to turn complexity into clarity.
Featured Posts

The AI Maturity Gap Holding Modern Marketing Back

Eleanor Hecks -
From pilot projects to performance engines, the AI maturity model shows how marketers can turn experimentation into measurable, scalable growth.
Featured Posts

CES 2026: The Year “Physical AI” Claimed the Real World

Khushbu Raval -
From LG’s CLOiD to agentic commerce, CES 2026 marked the end of AI as a chatbot and its birth as a physical neighbor—a Martechview analysis by our editors.
Featured Posts

CX Is Noisy. Human Connection Cuts Through

Khushbu Raval -
An in-depth conversation with Adrian Swinscoe on CX myths, agentic AI, and why trust, outcomes, and human connection will define customer experience in 2026.
Martech

How Pharma Marketing Can Prove ROI—and Change Care

Cristin Liberatore -
As scrutiny rises, pharmaceutical marketers are turning to data, AI and precision media to prove ROI—without losing sight of the physicians and patients they serve.
Martech

When Bad Data Breaks the Sales Pipeline

Lisa Sharapata -
Bad data doesn’t just hurt marketing—it quietly sabotages sales, pipelines, and trust in GTM systems. Here’s why ghost leads keep winning.
People

Human-in-the-Loop Isn’t a Crutch. It’s the Safety Net.

Khushbu Raval -
Talkdesk’s Kevin McNulty on why AI isn’t a magic fix for CX—and what real transformation will require in 2026 and beyond.
Martech

Part 1: Marketing Stakeholders are Past the AI Fanfare. It’s Time for Results

Khushbu Raval -
As AI hype fades into 2026, experts warn that marketing's edge lies in judgment, governance, and proof—not flashy tools. Brands must adapt or risk irrelevance amid commoditized content and opaque discovery.
Martech

Why 2025’s Sales Surges Left Retailers Short in 2026

Guru Hariharan -
Retail’s most significant events revealed a hard truth: promotions can’t convert demand without inventory—lessons for 2026 inside.
People

MartechView 2025 Contributors: Shaping the Future of Marketing

Khushbu Raval -
Join us in celebrating the industry’s brightest minds. Our 2025 contributors are here to guide you through the latest trends in marketing and CX, including generative AI and personalization.
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