Featured Posts

Ron Kaufmann challenges the myth of customer-centricity, urging leaders to ask better questions about value, culture, and the future of service.

Holiday shopping is now a months-long marathon of discovery. Brands that show up early, fuel exploration, and stay consistent—not just cheaper—win the 2025 season.

Seasonal sales surges don’t mean your ads worked. INCRMNTAL shows why promo-day spikes mislead marketers—and why incrementality, not attribution, reveals real impact.

With $10.8B spent online last Black Friday, retailers can’t keep up with human-paced decisions. AI assistants and agents now drive real-time actions across Turkey 5.

Marketing loves data but fears uncertainty. To earn its credibility, measurement must grow up—testing, validating, and embracing the science behind every spend.

Europe’s new Digital Omnibus could end cookie fatigue, reshape AI data rights, and centralize enforcement—marking a seismic shift for the adtech industry.

Liferay’s 2025 report reveals how broken self-service erodes trust. Martech teams must fix friction by designing experiences that flow—not frustrate.

CEO Daniel Baven says food service is heading for its “iPhone moment.” Retailers will become kitchens, restaurants will become experiences—and the entire food economy will shift to an IP-powered platform.

From tailored deals to fraud detection, AI now powers every moment of Amazon’s Black Friday—turning chaos into a seamless, predictive shopping experience.

At Advertising Week, AI met accountability and marketers made a case for simplicity. The industry may just be growing up—and getting smarter.