Uncover the top 10 CMOs leading the Texas business charge! These marketing mavericks are pushing boundaries, using data and tech to craft innovative campaigns that drive results.
Texas is a land of wide-open spaces, booming industries, and a can-do spirit that permeates every aspect of life. This maverick mentality extends far beyond the rodeo ring, reaching the very core of the state’s thriving business landscape. At the forefront of this commercial charge are a breed of marketing masterminds—the Chief Marketing Officers (CMOs) who are redefining the game.
These CMOs aren’t content with following established paths. They’re audacious risk-takers, constantly pushing boundaries and leveraging the latest tech and data-driven strategies. They’re storytellers, weaving compelling narratives that resonate with audiences and forge lasting emotional connections with brands. They’re disruptors, challenging the status quo and innovating at every turn.
But what truly sets these Texas CMOs apart is their unwavering focus on driving results. They understand that marketing is no longer just about brand awareness; it’s about creating a measurable impact on the bottom line. They champion customer-centricity, ensuring every campaign and strategy is meticulously crafted to meet the evolving needs and desires of their target markets.
In this dynamic ecosystem, we delve into the world of the top 10 Texas CMOs leading the charge. We’ll explore their unique approaches, the challenges they’ve overcome, and the innovative marketing tactics they’ve implemented. From harnessing the power of AI to personalize customer experiences to utilizing the ever-evolving social media landscape to build brand communities, these CMOs are showcasing the full spectrum of marketing prowess. They’re not just shaping the future of Texas business; they’re setting a national precedent for marketing excellence.
Get ready to meet the marketing mavericks of Texas. These visionary leaders are redefining the industry, one groundbreaking campaign at a time. With a healthy dose of Texan grit, creativity, and a results-oriented mindset, they prove that anything is possible in the ever-evolving marketing world.
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Arturo Pena, Chief Marketing Officer at SoftServe
Arturo Pena is the Chief Marketing Officer at SoftServe, a leading digital authority and consulting company. With nearly two decades of experience in the technology sector, Pena brings a wealth of expertise to his position. Before joining SoftServe, he was Cognizant’s VP of Global Marketing, leading marketing teams across North America, Europe, and APAC.
Pena is known for his marketing transformation leadership. He has successfully built brand awareness and expanded revenue pipelines using customer-centric strategies such as account-based marketing and modern digital tactics. Under his guidance, SoftServe aims to continue developing services beyond its international footprint, operating across 12 countries. His commitment to high-performing marketing teams and client-focused transformations makes him a valuable addition to SoftServe’s leadership team.
Ashish Kuthiala, Chief Marketing Officer at Traceable AI
Ashish Kuthiala is the Chief Marketing Officer at Traceable AI. With a demonstrated record of leading and growing global hi-tech businesses, Kuthiala has significantly contributed to the technology industry. Here are some highlights from his career. He launched the DevOps Go-To-Market and Strategy across the four major business units at HPE (Software, Cloud, Enterprise Group, and Enterprise Services). This initiative unified diverse portfolio offerings into a single Go-To-Market motion across the $50 billion HPE portfolio, resulting in several billion dollars of sales pipeline within 15 months.
Kuthiala also achieved over 50% revenue growth per quarter by establishing new GTM strategies, demand generation programs, and marketing automation processes, the highest revenue growth in the company’s five-year history. At Traceable AI, he continues to make an impact by helping organizations achieve API visibility and attack protection in a cloud-first, API-driven world.
Brett Theiss, Chief Marketing Officer at BeyondTrust
Brett Theiss serves as the Chief Marketing Officer at BeyondTrust, a leading company in the identity security landscape. In this role, he is responsible for BeyondTrust’s global marketing strategy, focusing on building brand reputation and amplifying the company’s leadership position.
Theiss brings his passion for marketing and expertise to drive BeyondTrust’s growth and success. Before joining BeyondTrust, he held positions such as Chief Marketing Officer at Anaplan and Vice President of Marketing at Xactly. His strategic vision and execution contribute to BeyondTrust’s continued innovation and market impact.
Chip Coyle, Chief Marketing Officer at ECI Software Solutions
Chip Coyle is a seasoned software executive who recently joined ECI Software Solutions as their Chief Marketing Officer. With a strong focus on growth and modern marketing, Cpyle has an impressive track record of building brands and leading high-performing teams within global software businesses. Before joining ECI, he served as the Chief Marketing Officer for Blue Prism, a leader in enterprise intelligent automation and RPA software. During his tenure at Blue Prism, he was pivotal in modernizing the company’s brand, launching innovations, and driving market demand, resulting in a 40% revenue growth in the first year.
Before that, he held the position of SVP and Chief Marketing Officer at Infor, where he helped transform the brand and strategically position the company in the market. With over 18 years of experience in marketing leadership roles at Oracle, he brings valuable insights and expertise to ECI’s global marketing and demand generation strategy. He aims to bring ECI’s brand vision to life across the Americas, EMEA, and APAC regions. Chip’s strategic approach and understanding of successful SaaS organizations make him a valuable addition to ECI’s executive team as they continue their growth journey.
Chris Bauserman, Chief Marketing Officer at Conexiom
Chris Bauserman serves as the Chief Marketing Officer at Conexiom. With over 20 years of experience driving growth for leading B2B software firms, Bauserman is passionate about scaling the company’s growth engine and showcasing the remarkable business results achieved by their customers. His focus lies in offerings that deliver tangible ROI and enhance customer experience. Before joining Conexiom, Chris held marketing leadership roles at several notable companies, including CommerceIQ, NICE CXone (formerly inContact), Rackspace, SailPoint, and IBM.
Bauserman brings a wealth of knowledge and expertise to his role, successfully navigating the complex landscape of B2B software marketing. Chris holds a B.S. in Engineering from the University of Michigan and an MBA from the MIT Sloan School of Management. His strategic approach and commitment to customer success make him a valuable asset to Conexiom’s executive team. Hundreds of manufacturers and distributors rely on Conexiom’s customer order processing system, which has contributed to the company’s impressive growth trajectory.
Darren Beck, Chief Marketing Officer at Tricentis
Darren Beck is the Chief Marketing Officer of Tricentis, where he oversees Marketing, Product Marketing, and Revenue Operations. With over 25 years of leadership experience across various industries and companies, including LendingTree®, Capital One®, and Wal-Mart®, Beck brings a broad skill set and a strong track record of building teams and scaling companies for growth. Notably, he served as the CMO of SolarWinds®, contributing to the company’s revenue growth to over $1 billion and a successful IPO. His marketing and strategic leadership expertise makes him a valuable asset to Tricentis’ executive team.
Josh Mueller, Chief Marketing Officer and General Manager at Avaya
Josh Mueller is the Chief Marketing Officer and General Manager of Hardware at Avaya. He joined the Company in July 2023 and is responsible for overseeing worldwide marketing activities and Avaya’s hardware business, including supply chain, procurement, and devices. Before joining Avaya, Mueller served as the Senior Vice President and General Manager of the Portfolio Business Unit at NI (National Instruments). His extensive industry experience positions him well to contribute to Avaya’s leadership position in customer experience as the company continues its business transformation.
Karen Sage, Chief Marketing Officer at Shipwell
Karen Sage is a true disruptor in the supply chain industry. As the Chief Marketing Officer at Shipwell, she is responsible for global marketing, communications, business development, enablement, and go-to-market efforts. With over 20 years of experience in business-to-business marketing and communications, Sage has played pivotal roles in several companies, helping them launch disruptive new categories, accelerate revenue growth, and build brand awareness.
Before joining Shipwell, Sage held CMO positions at Syncron, Transplace, MercuryGate International, and Sciquest (now called Jaggaer). Her innovative thinking and ability to guide companies toward high growth and brand recognition make her a valuable asset in the industry 1122. Named among SDCE’s Pros to Know for 2022 and CNN’s Top Women of the Channel 2012, Her journey from an engineer inventing NETSYS Performance tools to her current leadership role reflects her mastery of the pivot and commitment to driving real engagement in sustainability.
Megan Lueders, Chief Marketing Officer at Sonatype
Megan Lueders joined Sonatype as Chief Marketing Officer in September 2023. With two decades of experience leading innovative marketing strategies at public and private technology enterprises, Lueders has reigned global marketing at Sonatype. Her mission is to enhance market leadership, bolster brand recognition, foster customer engagement, and propel the company toward accelerated growth. Before joining Sonatype, Lueders served as the CMO at Silicon Labs, where she contributed to significant revenue growth and established the company as a pioneer in IoT.
Throughout her career, Lueders has built high-performing teams with expertise in brand strategy, growth marketing, revenue acceleration, product marketing, communications, and operations. Sonatype is recognized as a software supply chain management leader, enabling organizations to innovate faster by allowing engineers to develop software fearlessly and focus on building products that power businesses. Megan Lueders’ transformative approach and extensive industry experience position her as a key leader in shaping Sonatype’s future and further consolidating its position in the software supply chain management industry.
Neville Letzerich, Chief Marketing Officer at Talkdesk
Neville Letzerich is the Chief Marketing Officer at Talkdesk, Inc. He joined the company in August 2023. With over 25 years of experience in marketing and executive management, Letzerich is crucial in steering Talkdesk’s global marketing organization and driving company-wide sales development initiatives. Talkdesk, a global AI-powered contact center leader, maintains its market leadership in the contact center as a service (CCaaS) industry.
Letzerich has an impressive track record, having shaped and advanced transformative technology across various industries for startups and Fortune 500 brands. Before joining Talkdesk, he was the Vice President and CMO for Cisco Security, responsible for global end-to-end marketing and growth strategy. His expertise and strategic vision contribute to Talkdesk’s mission of delivering exceptional business outcomes and improving customer relationships through an AI-powered contact center.
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Ray Wizbowski, Chief Marketing Officer at Diligent
Ray Wizbowski serves as the Chief Marketing Officer for Diligent, a leader in modern governance providing SaaS solutions across governance, risk, compliance, audit, and ESG with $600 million in revenue. In his role, Wizbowski drives global marketing strategies through product marketing, corporate brand, demand generation, and other essential go-to-market efforts. Before joining Diligent, he served as the Chief Marketing Officer for global FinTech company Solifi, where he played a crucial role in accelerating the company’s growth plan, including expansion into new markets. During his tenure at Solifi, Wizbowski led the ground-up build of the business development representative function, which grew to contribute over 50% of new business to its top-of-funnel pipeline. Before Solifi, he was Chief Marketing Officer at Entrust, overseeing P&L management, company strategy, product management, demand generation, and corporate brand. He is a graduate of Fresno Pacific University and holds certifications from Stanford School of Business’ LEAD program and MIT in Digital Marketing Analytics.
