More than 20% of online shoppers now prefer to make purchases through social media, Research and Markets unveiled.
The “Europe Omnichannel Commerce Trends 2023” report has been added to ResearchAndMarkets.com’s offering. The report delves into the evolving consumer landscape, providing valuable insights into the evolving omnichannel retail market across the global and European market. Noteworthy trends include the surge in virtual shopping, social shopping, and an increasing demand for personalized omnichannel shopping experiences.
The report disclosed that the landscape of retail M-Commerce sales indicates a significant increase in 2023, constituting more than 40% of total retail E-Commerce sales. A remarkable share of M-Commerce sales is now conducted through smartphones, emphasizing the growing reliance on mobile platforms for online transactions.
Online shopping preferences across Europe have undergone significant changes. Over 20% of online shoppers now prefer to make purchases through social media, showcasing a marked increase from 2021. Additionally, around 1 in 5 online shoppers expressed a preference for having online orders delivered to a local store for pick-up, while an additional less than 15% opted for delivery to parcel lockers as of October 2022.
