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MarketCast Launches AI-powered Ad Testing Solution

MartechView Editors -
MarketCast Ad Effect Express combines AI and human insights for quicker, more accurate, cost-effective ad testing to enhance brand campaigns.
News

DoorDash Boosts Ad Platform for Restaurants and CPG Brands

MartechView Editors -
DoorDash's new ad platform features offer advanced targeting, insights, and offsite media tools, helping businesses connect with consumers and drive growth.
News

Corona’s Short-form Campaign Drives Festival Awareness

MartechView Editors -
Corona used YouTube Shorts to boost festival visibility, driving high engagement and ticket sales.
News

Commerce Video: A Growing Trend with Challenges

MartechView Editors -
Commerce video is growing among retailers but needs better content, targeting, and collaboration to engage consumers and drive successful campaigns.
Adtech

Google’s Cookie Shift: Tackling Uncertainty in Digital Ads

MartechView Editors -
Google's delay in deprecating third-party cookies confuses the digital ad industry, raising concerns about measurement, addressability, and consumer trust.
News

MadTech Launches Snowflake Native App for Data Interop

MartechView Editors -
MadConnect's Snowflake Native App facilitates secure data transfer and integration between MarTech and AdTech platforms, maximizing your data's potential.
News

Media Industry Seeks New Talent to Navigate AI Revolution

MartechView Editors -
Kantar’s report reveals that media leaders focus on AI talent recruitment, innovation through internal training and external hiring to adapt to industry changes.
News

Magna: US Ad Spending Rebound Strengthens Beyond Key Events

MartechView Editors -
Magna forecasts strong US ad growth driven by digital, AI, and political ads. Non-cyclical ad sales are projected to hit $264B in 2024, led by digital channels.
News

Grocery Stores Find In-Store Ads More Influential Than Digital

MartechView Editors -
In-store media outperforms digital ads in grocery stores, with features like sampling kiosks and smart carts boosting sales. Data privacy remains a concern.
News

Evidnt Partners with The Trade Desk for Data-driven Ads

MartechView Editors -
Evidnt’s integration with The Trade Desk offers high-quality data for precise targeting, real-time optimization, and enhanced campaign performance.
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