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Horatio Launches OOH Campaign in New York City

MartechView Editors -
Discover how Horatio revolutionizes outsourcing with their human-centric approach. Learn about their new OOH campaign in NYC and how they're transforming CX.
News

Choice Hotels Revamps Agency Roster, Expands Reach

MartechView Editors -
Choice Hotels is shaking up its agency lineup to bolster brand awareness and target a wider audience, including Gen Z and millennials. The company is also exploring new revenue streams through a loyalty program-powered media network.
News

Admiral Partners with The Trade Desk for Enhanced Visitor Authentication

MartechView Editors -
Admiral integrates OpenPass into its VRM platform, enabling publishers to improve visitor authentication, personalize experiences, and drive ad revenue.
Adtech

Expand Your Amazon Reach Beyond Sponsored Products

MartechView Editors -
Learn how to optimize your Amazon advertising strategy by diversifying beyond Sponsored Products. Discover the benefits of Sponsored Brands, Sponsored Display, and Amazon DSP for driving growth.
Adtech

Death of Third-Party Data: A New Era for Marketers

David Joosten -
Oracle's exit from third-party advertising signals a major shift. Learn how to thrive in a cookie-less future with first-party data and AI-driven strategies.
Adtech

Google Rethinks Cookie Apocalypse: A New Approach to Online Advertising

Khushbu Raval -
Google scraps plans to kill cookies! Discover the new approach to online advertising that prioritizes privacy and explores what this means for advertisers.
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Climate Action Marketplace Created by IPG, SeenThis, PubMatic

MartechView Editors -
World's First Green Ad Marketplace! IPG Mediabrands & SeenThis launch Climate Action Marketplace (CAM) to reduce ad campaign carbon footprint.
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Amazon Unveils Cookieless Ad Solution at Cannes Lions

MartechView Editors -
Ad Relevance uses artificial intelligence to analyze billions of browsing, shopping, and streaming signals across Amazon’s properties.
News

Forrester: 91% of US Ad Agencies Use or Explore GenAI

MartechView Editors -
Though concerns linger, over half of agency decision-makers expect the tech will have a significant or very significant impact on key aspects of their agency’s ecosystem.
News

Albertsons Media Partners with Rokt to Expand Non-Endemic Ads

MartechView Editors -
Albertsons Media will use Rokt's AI-powered technology to unlock relevance and drive customer loyalty.
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