Quad launches At-Home Connect, merging direct mail with digital insights for omnichannel marketing, boosting engagement, ROI, and personalized customer experiences.
Rokt invests $300M to acquire mParticle, merging AI and CDP tech to enhance real-time ecommerce, advertising, and customer experiences across global brands.
Amazon unveils a Retail Ad Service, enabling other online stores to use its ad tech, expanding reach and data while offering a robust advertising platform.
InMarket's LCI for Auto offers automotive brands closed-loop attribution, measuring sales and visits to optimize campaigns, boost ROI, and analyze consumer behavior.
With a projected $900B market opportunity, the AI industry is poised for significant growth, attracting both established tech giants and a wave of new startups.
VeraViews teams up with AIREV's OnDemand AI to boost its Proof of View system, fighting ad fraud with real-time AI, automation, and transparent campaign data.
Omnicom acquires Interpublic in a stock deal, creating a marketing powerhouse. Combined company boasts 100k+ experts & $25.6B in revenue. Expected to close in 2H 2025.
Metricool expands its platform to include Bluesky, allowing users to schedule, manage, and auto-publish "skeets." This integration empowers users to leverage the growing decentralized social media landscape and connect with their audience effectively.
GMS introduces AI-powered ad format that allows consumers to have real-time conversations with brands directly within ad spaces, redefining digital engagement.
