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Report: CTV Nears Linear TV for Consumer Ad Attention

MartechView Editors -
While linear ads still outperform for viewer attention, ads on premium CTV apps have now bested the channel, according to DoubleVerify and TVision.
Featured Posts

How Reddit Can Boost Your Brand (and Why You Should Be Listening)

MartechView Editors -
According to Geoff Gates of Boathouse, the platform's opportunities for market research, community engagement, and amplified reach make it a worthy player.
Adtech

Hyper-targeting: The Secret Weapon for Laser-Focused Marketing

MartechView Editors -
Hyper-targeting uses data to deliver personalized messages to the right audience at the right time on the right channel.
News

Sprinklr and Reddit Expand Partnership to Connect Enterprises

MartechView Editors -
Reddit’s Ads API launches with Sprinklr as first up-and-running partner, and a partnership spanning both Reddit’s Data API and Advertising API ecosystems.
News

Ads Next to Controversial News Articles: Here’s What the Numbers Say

MartechView Editors -
Marketers may be missing out by worrying too much about brand safety, per new research from Stagwell.
Martech

AI Revolution: How Businesses are Leveraging it for Success

Anastasiya Golovatenko -
Unleash the power of AI! Explore how AI transforms marketing, customer experience, and business operations across industries.
People

Jonathan Moran on the Future of MarTech: AI, Data Privacy, and Emerging Trends

Khushbu Raval -
Jonathan Moran of SAS discusses two decades of MarTech advancements, AI ethics, and emerging trends shaping the future of digital marketing.
News

Adswerve Acquires MiaProva to Boost Marketing and Testing

MartechView Editors -
Adswerve optimizes Adobe technologies with the acquisition of Adobe Solution Partner MiaProva. Adswerve, an award-winning data, media, and technology consultancy and Adobe Gold partner, today...
News

SmartMedia Technologies Launches Gamified Giveaways to Reinvent Sweepstakes

MartechView Editors -
SmartMedia Technologies launches Gamified Giveaways, a new solution for sports teams to engage fans beyond one-off sweepstakes. This platform uses gamification to boost fan...
News

Walmart Ad Sales Surge as More Brands Invest in Retail Media

MartechView Editors -
Walmart ad sales soar! New advertisers, marketplace sellers, and strategic partnerships fuel the retail giant's ad business growth. Last quarter, Walmart extended a winning streak...
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