adtech

MINT and Celonis are joining forces to empower businesses with cutting-edge process intelligence. This collaboration will streamline media planning, buying, and execution, leading to increased efficiency, reduced costs, and improved ROI.

Tech companies are embracing in-app ads, highlighting a broader trend where user attention is increasingly monetized, even by subscription services.

GoRead.io combines Statigr.am & InsFollowPro, offering enhanced social growth, analytics, and engagement tools for Instagram, TikTok, and more!

Appier partners with Apple Search Ads to help brands maximize campaign ROI and drive user acquisition through its AIXPERT campaign automation solution.

Amanda Cole, CMO of Bloomreach, shares how AI revolutionizes marketing, boosting productivity and addressing misconceptions about AI's role alongside marketers.

Unlock qualified leads with content marketing! Explore strategies for targeted content, SEO optimization, and lead nurturing to boost conversions.

Why CTR matters in digital marketing, how it impacts ad performance, and strategies to boost it for better targeting, higher ad rank, and campaign success.

Pinterest introduces new AI and automation tools to enhance ad performance, targeting, and budgeting. 

Oracle's decision to shut down its advertising business has created opportunities and challenges for adtech companies and their customers. 

Lyft Media partners with Foursquare, NCS, Kochava, and LiveRamp to offer advertisers enhanced measurement and targeting options.