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AI and Machine Learning in Marketing

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Intermedia’s Shamkova: Navigating AI, M&A, and the Human Side of Tech Leadership

Khushbu Raval -
Intermedia CPO Irina Shamkova discusses AI, M&A, and user experience. Discover her strategies for innovation and leadership in a rapidly evolving tech landscape.
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Shoppers Skeptical of AI in Retail, Cite Trust and Privacy Concerns

MartechView Editors -
58% of shoppers worry about AI and data privacy, while 42% see AI as an upselling tool rather than a helpful assistant, according to Omnisend’s latest survey.
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Salesforce, Google Expand AI Partnership for Smarter Agents

MartechView Editors -
Salesforce and Google deepen AI partnership, integrating Gemini with Agentforce to enhance autonomous agents, data access, and trust for enterprise AI innovation.
People

From CDP Pioneer to AI-Powered Future: A Chat with David Raab

Khushbu Raval -
David Raab, CDP pioneer, discusses AI's impact on CDPs, debunks myths, and predicts future trends. Learn about hyper-personalization and real-world success.
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Genesys and Mitel Partner to Elevate AI-Powered CX Innovation

MartechView Editors -
Genesys and Mitel join forces to simplify AI-driven customer experience transformation for large enterprises, ensuring seamless engagement and compliance.
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You.com, Inversity Partner to Offer Role-Specific AI Training

MartechView Editors -
You.com and Inversity launch a personalized AI training program with real-time feedback, empowering employees to upskill and adopt AI in their roles effectively.
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Appier Acquires AdCreative.ai to Enhance Generative AI Solutions

MartechView Editors -
Appier acquires AdCreative.ai for $38.7M to expand its Generative AI capabilities, reshaping the future of digital advertising and marketing across global markets.
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Snappy Kraken Unveils AI-Powered Marketing Enhancements

MartechView Editors -
Snappy Kraken launches Enterprise Hub & revamped Campaigns App, offering AI-driven marketing automation, insights, and scalability for advisors and enterprises.
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Permission.io and impact.com Revolutionize Affiliate Marketing

MartechView Editors -
Permission.io partners with impact.com to power affiliate marketing with Web3 rewards, offering ASK tokens for engagement while ensuring privacy compliance.
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Pega Unveils AgentX for Reliable AI-Driven Workflow Automation

MartechView Editors -
Pega AgentX revolutionizes workflows with trusted AI agents, ensuring seamless automation, governance, and exceptional customer experiences.
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