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AI and Machine Learning in Marketing

Martech

Marketing Priorities for 2025

MartechView Editors -
MartechView tracks the trends and technologies moving marketing teams in the new year and how to action the dream.
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AI’s Rise: Fueled by Advertising Dollars

MartechView Editors -
With a projected $900B market opportunity, the AI industry is poised for significant growth, attracting both established tech giants and a wave of new startups.
People

MartechView 2024 Contributors: Shaping the Future of Marketing

Khushbu Raval -
Join us in celebrating the industry's brightest minds. Our 2024 contributors are here to guide you through the latest trends in marketing and CX, including generative AI and personalization.
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NEC X Invests in Clikr, AI-Powered Video Platform for Brands

MartechView Editors -
NEC X invests in Clikr, an AI platform helping brands boost engagement, sales, and loyalty with user-generated video content.
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CallRail Tracks Leads from AI Search Engines

MartechView Editors -
CallRail adds features to track leads from AI-powered search engines like ChatGPT and Gemini, offering businesses accurate attribution and insights into AI's marketing impact.
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Psympl Launches Psychographic AI for Personalized Marketing

MartechView Editors -
Psympl's "Psychographic AI" analyzes consumer motivations, enabling financial services to deliver personalized campaigns, boost conversions, and build stronger connections.
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Iterable Unveils AI-Powered Winter Release for Deeper Customer Connections

MartechView Editors -
Iterable’s Winter Release introduces AI-powered tools—Frequency Optimization, Brand Affinity Insights, and Journey Recommendations—to personalize, engage, and grow.
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Grammarly Acquires Coda, Reimagines Productivity with AI

MartechView Editors -
Grammarly acquires Coda, merging AI writing with flexible productivity tools to create an AI-powered platform for knowledge, workflows, and generative agents.
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VeraViews and OnDemand: AI-Powered Ad Fraud Fight

MartechView Editors -
VeraViews teams up with AIREV's OnDemand AI to boost its Proof of View system, fighting ad fraud with real-time AI, automation, and transparent campaign data.
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AI Transforms Ad Creation: Instreamatic 2025 Survey Report

MartechView Editors -
Instreamatic's 2025 report, in partnership with AIIA & King Street Ventures, reveals how AI is revolutionizing ad production with faster timelines, personalized campaigns, and enhanced creativity.
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