Explore MartechView’s expert lineup sharing insights on AI, data, CX, and the future of marketing innovation.
MartechView’s third edition brings together a diverse lineup of industry leaders, innovators, and sharp minds shaping the future of marketing, AI, data, and customer experience. From C-suite executives to analysts and thought leaders, these contributors share actionable insights on navigating complex digital landscapes, harnessing AI-driven solutions, and driving measurable growth.
Whether it’s modern retail, programmatic advertising, content strategy, or unified customer data, this edition highlights expertise that blends creativity, technology, and strategy. Explore perspectives that decode emerging trends, reveal operational best practices, and illuminate how businesses can thrive in a rapidly evolving marketing and technology ecosystem.
Bill Schneider, VP of Product Marketing, CommerceIQ
Bill Schneider is the VP of Product Marketing at CommerceIQ, bringing over two decades of expertise in product marketing, communications, and AI-driven commerce solutions. Renowned for pioneering agentic AI and data-integrated strategies, he helps leading brands unlock automation, maximize profitability, and win competitive shelf share in e-commerce. Schneider’s insights regularly inform the commerce industry through research, benchmarking, and expert analysis, driving smarter performance for CPG leaders. He is recognized across the sector for his analytical rigor and forward-thinking leadership in the transformation of retail media.
Article: How CPG Leaders Used AI to Boost Prime Day Sales
Brian Burke, VP of Product, AtData
Brian Burke is VP of Product at AtData, a pioneer in email address intelligence and data security solutions. With over 20 years of experience in product management and software development, he leads product strategy for marketing solutions focused on email validation, identity resolution, and profile enrichment. Burke’s expertise helps marketers build actionable customer profiles, reduce fraud, and enhance data quality while ensuring compliance with privacy regulations. His leadership drives innovation in real-time email behavior analysis, boosting marketing ROI and combating email fraud.
Article: Is Your Email List Truly Clean?
Bridget Reidy, Executive Vice President and Chief Operating Officer, Exelon
Bridget Reidy serves as Executive Vice President and Chief Operating Officer at Exelon, where she oversees information technology, corporate and information security, real estate, transportation, and supply operations for multiple utilities, including ComEd, PECO, and Pepco. With a career spanning leadership roles in supply chain, customer operations, and legal services, she has been instrumental in driving operational excellence and sustainable supply chain initiatives. Reidy previously held senior public service roles in Chicago, including Deputy Chief of Staff to Mayor Richard M. Daley and COO of the Chicago Housing Authority. She is recognized for her strategic approach to security, infrastructure, and corporate governance in the energy sector.
Article: Is Securing Utility Communications Possible Beyond Consumer Apps?
Chris Bretschger, Managing Partner, Bastion Agency
Chris Bretschger is Managing Partner at Bastion Amplify, a full-service digital marketing agency. With over 20 years of integrated marketing experience, he has led brand development, data-driven campaigns, and analytics strategies for major clients including Mazda, Adidas, and Kia. Chris combines creativity with technical insights in SEO, SEM, social media, and content marketing to deliver measurable results. Beyond marketing, he is passionate about mentoring teams and sailing, embodying a spirit of leadership and innovation.
Article: Using Behavioral Data to Drive Authentic Customer Relationships in a Digital World
Dean de la Peña, VP, Identity, Data Strategy and SaaS, Resonate
Dean de la Peña is a highly experienced VP of Identity, Data Strategy, and SaaS at Resonate. He is known for building outstanding teams and scaling technology and AI companies. With over 16 years of success, he played a key role in Mastercard’s $600M acquisition of Applied Predictive Technologies. He champions combining human empathy with data-driven analytics to uncover truth, demonstrating a strong track record in driving significant revenue growth and client profitability.
Article: How is AI Reshaping MarTech for a Privacy-First Future?
Edward Barnfield, Partner, Wallis
Edward Barnfield is a Partner at Wallis, a leading communications firm serving the Middle East, North Africa, and Southwest Asia. With over 20 years of experience in corporate communications, he specializes in crisis management, strategic advisory, and media relations. Barnfield is known for his ability to craft clear, reliable narratives that resonate with diverse audiences and navigate complex regional dynamics. His expertise helps global tech brands manage reputation in fast-evolving environments.
Article: The New Rules of Crisis Communication: Lessons from Global Tech Brands
Eleanor Hecks, Editor-in-Chief, Designerly Magazine
Eleanor Hecks is Editor-in-Chief of Designerly Magazine, where she champions thoughtful design and editorial innovation. With a career spanning editorial leadership and digital content strategy, Hecks focuses on creating authentic, user-centric stories that engage creative professionals and marketers alike. She is passionate about privacy, personalization, and the evolving role of marketers in a data-conscious world.
Article: Can Marketers Personalize Without Invading Privacy?
Elizabeth Maxson, CMO, Contentful
Elizabeth Maxson is Chief Marketing Officer at Contentful, driving brand strategy and product marketing for one of the leading content platforms. With extensive experience in agile marketing, AI composability, and creative innovation, Maxson spearheads initiatives that align marketing with customer-centric digital transformation. She is recognized for blending creativity and technology to accelerate business growth and deliver seamless customer experiences.
Article: Agile Marketers Win: Elizabeth Maxson on AI, Composability and Creativity
Gavin Sweeney, Chief Revenue Officer, CarTrawler
Gavin Sweeney is Chief Revenue Officer at CarTrawler, leading the trading, data science, and insights teams at this leading B2B technology provider for global car rental and mobility solutions. With a background in economics and digital marketing, Sweeney has over a decade of experience driving commercial performance and strategic growth in travel and gaming sectors. He excels in leveraging data-driven analytics and market insights to optimize partner car hire propositions and revenue.
Article: Can AI Finally Fix the Travel Planning Mess?
Guru Hariharan, CEO, CommerceIQ
Guru Hariharan is CEO of CommerceIQ, a company specializing in AI-powered retail solutions to help brands improve ecommerce performance and profitability. He brings extensive leadership experience in product innovation, AI integration, and go-to-market strategy for retail and consumer tech companies. Hariharan focuses on empowering brands with intelligent automation to close sales gaps and optimize supply chains in a rapidly evolving digital marketplace.
Article: The Treat Economy: How Small Luxuries Boost Retail Returns
James Evans, Director, Head of AI, Amplitude
James Evans serves as Director and Head of AI at Amplitude, where he leads AI strategy and product development for the customer analytics platform. His expertise lies in designing and scaling AI solutions that enhance product intelligence, customer insights, and data-driven decision-making. Evans is recognized for advancing the role of machine learning in transforming how companies understand user behavior and optimize digital experiences.
Article: James Evans on Amplitude’s Bold AI Vision and Strategy
Jane Qin Medeiros, GM/EVP – Brand and Content Solutions Group, Informa TechTarget
Jane Qin Medeiros serves as GM/EVP of the Brand and Content Solutions Group at Informa TechTarget, where she leads initiatives that help B2B brands navigate complex marketing landscapes. With deep expertise in content strategy and demand generation, she focuses on bridging insights and execution to drive measurable impact for clients. She frequently shares thought leadership on effective B2B marketing strategies and navigating the “dark funnel.”
Article: Is Your B2B Strategy Lost in the Dark Funnel?
Jason Swartz, Vice President of Addressable Television and Digital, New York Interconnect
Jason Swartz is Vice President of Addressable Television and Digital at New York Interconnect, where he drives innovation in precision-targeted advertising across linear and streaming platforms. With extensive experience in programmatic TV and digital media, Swartz helps brands harness data-driven strategies to reach audiences more effectively. He regularly contributes insights on the evolving landscape of streaming and addressable advertising.
Article: Streaming Ads Enter a New Era of Precision
Joshua Johnson, Area Vice President, Data Licensing, Dun & Bradstreet
Joshua Johnson is Area Vice President of Data Licensing at Dun & Bradstreet, specializing in helping marketers unlock the power of unified customer profiles. With expertise in data strategy and analytics, Jonson focuses on enabling businesses to bridge data silos and drive smarter, more personalized marketing decisions. He frequently shares insights on how accurate, connected data fuels measurable growth.
Article: Blurring Boundaries: Why Marketers Need Unified Profiles
Justin Choi, Founder and CEO, Nativo
Justin Choi is the Founder and CEO of Nativo, where he leads the company in redefining native advertising through innovative, AI-driven solutions. With a strong background in ad tech and digital media, Choi focuses on leveraging agentic AI to transform how brands engage audiences and optimize campaigns. He is a recognized thought leader in the intersection of AI and advertising.
Article: Is Agentic AI Turning Ads into On-Demand Services?
Katie Spurkeland, Director of Product Marketing, Partnerize
Katie Spurkeland is Director of Product Marketing at Partnerize, where she drives strategies to unlock growth through partnerships and mobile engagement. With expertise in tracking, analytics, and performance marketing, Spurkeland helps brands maximize revenue and optimize partner-driven campaigns. She frequently shares insights on how data and technology power modern partnership marketing.
Article: Unlocking Mobile Growth: Why Tracking Powers Partnerships
Marcelo Parravicini, CEO, Cygnus Marketing Communications Inc.
Marcelo Parravicini is CEO of Cygnus Marketing Communications Inc., where he leads strategies to enhance operational efficiency and optimize enrollment systems. With extensive experience in marketing operations and client-focused solutions, Parravicini helps organizations implement scalable frameworks that drive measurable results. He frequently shares insights on the intersection of marketing strategy and operational execution.
Article: Why Enrollment Systems Fail Without an Operational Blueprint
Nadjya Ghausi, CMO, SearchStax
Nadjya Ghausi is Chief Marketing Officer at SearchStax, where she leads initiatives to help brands engage the search-first consumer. With deep expertise in search technology, digital marketing, and customer experience, Ghausi focuses on enabling marketers to deliver relevant, data-driven experiences. She regularly shares insights on optimizing search strategies in an evolving digital landscape.
Article: Marketers, Are You Ready for the Search-First Consumer?
Sai Koppala, Chief Marketing Officer, CommerceIQ
Sai Koppala is Chief Marketing Officer at CommerceIQ, where he drives strategies to optimize retail operations and maximize e-commerce growth. With expertise in data-driven marketing, omnichannel retail, and AI-powered commerce solutions, Koppala helps brands navigate complex retail environments and improve performance. He frequently shares insights on modern retail trends and extended sales strategies.
Article: Is Longer Better? The Truth About Extended Retail Sales
Scott Brinker, Analyst & Advisor, Chiefmartec
Scott Brinker is an analyst and advisor at Chiefmartec, renowned for his expertise at the intersection of marketing, technology, and strategy. He helps organizations navigate the evolving martech landscape, offering insights on integration, innovation, and industry trends. Brinker is widely recognized for his thought leadership on the future of marketing technology and its impact on business growth.
Article: Is MarTech Headed for a Great Merger or Splintered Future? Scott Brinker Has Thoughts
Tomer Felach, Lead Fraud Analyst, DoubleVerify
Tomer Felach is Lead Fraud Analyst at DoubleVerify, specializing in digital media integrity and brand safety. With deep expertise in fraud detection, AI-driven analytics, and online advertising, Felach helps organizations identify and mitigate risks in digital campaigns. He frequently shares insights on emerging threats and maintaining trust in the digital advertising ecosystem.
Article: AI Is Fueling a Surge of Low Quality Recipe Sites
Tyler Loechner, VP of Platform Growth & Research, Pixalate
Tyler Loechner is Vice President of Platform Growth & Research at Pixalate, where he leads initiatives to advance programmatic advertising quality and transparency. With expertise in digital media analytics, fraud prevention, and platform growth strategies, Loechner helps brands and platforms make data-driven decisions to optimize performance. He frequently shares insights on trends shaping the programmatic and ad-tech ecosystem.
