Explore MartechView’s expert lineup sharing insights on AI, data, CX, and the future of marketing innovation.

MartechView brings together a powerhouse roster of marketing innovators, data strategists, and AI pioneers who are redefining the future of customer engagement. From composable CDPs to privacy-first strategies and breakthrough personalization, this edition’s contributors represent a dynamic cross-section of leaders pushing marketing technology to new heights.

They unpack the changing face of customer experience in an omnichannel world, challenge the status quo on data strategies, and explore how AI is transforming every facet of marketing—from campaign execution and media buying to content creation and customer insights. Whether you’re navigating data clouds, scaling personalized experiences, or reimagining engagement, these expert perspectives offer the strategies, inspiration, and foresight to help you thrive in an increasingly complex, AI-powered marketing ecosystem.

1Adam Greco, Product Evangelist, Hightouch

Adam Greco is a distinguished Product Evangelist at Hightouch, where he champions Composable CDP and AI Decisioning. With a profound background in digital analytics, he’s recognized for authoring the definitive book on Adobe Analytics and founding the free Search Discovery Education Community. Greco empowers companies to extract maximum value from their digital data, continually pushing the boundaries of what’s possible in the field.

Article: Adam Greco on the Future of CDPs: AI, Data Activation, and the Composable Revolution

2David Joosten, Co-founder and President, GrowthLoop

David Joosten is the Co-founder and President of GrowthLoop, a pioneering composable CDP leveraging the data cloud and AI to revolutionize marketing. With a passion for empowering marketers, he’s dedicated to transforming teams into agile experimenters by removing data friction and unlocking insights from first-party data. Joosten’s entrepreneurial spirit, experience advising major brands, and background at Google drive his commitment to building intelligent, data-driven customer journeys.

Article: David Joosten Reveals AI and Data Blueprint for Privacy-First Marketing

3Dean de la Peña, VP, Identity, Data Strategy and SaaS, Resonate

Dean de la Peña is a highly experienced VP of Identity, Data Strategy, and SaaS at Resonate. He is known for building outstanding teams and scaling technology and AI companies. With over 16 years of success, he played a key role in Mastercard’s $600M acquisition of Applied Predictive Technologies. He champions combining human empathy with data-driven analytics to uncover truth, demonstrating a strong track record in driving significant revenue growth and client profitability.

Article: From Buzzword to Breakthrough: Can AI Finally Deliver True Personalization?

4Deborah Knight, Director, Kaptive CX

Deborah Knight is the Director of Kaptive CX, leveraging over two decades of expertise to craft compelling customer experiences and drive growth. She excels at developing high-performance strategies and boasts a proven track record in customer retention, evidenced by her global impact on Doctify’s customer strategy. Knight is also passionate about coaching and helping teams take ownership of financial metrics and thrive while implementing scalable digital-first initiatives for enhanced engagement and efficiency.

Article: What Does Modern Customer Experience Look Like in 2025?

5Gianluca Ferruggia, General Manager, DesignRush

Gianluca Ferruggia is the General Manager at DesignRush, a leading B2B marketplace that connects businesses with verified agencies. With a decade of experience, he’s an expert in B2B marketplaces known for building projects from inception and driving significant growth, including a 3,200% revenue increase for DesignRush. Ferruggia oversees all aspects of operations, content, digital marketing, SEO, finance, and sales, leading a team of 130 employees while also contributing editorially to Forbes Councils.

Article: What the Latest Marketing Stats Reveal About Your Brand

6Guy Marion, Chief Marketing Officer, Chargebee

Guy Marion is the Chief Marketing Officer at Chargebee, a role he’s held since April 2023, following his tenure as General Manager of Chargebee Retention (formerly Brightback, which he founded). A revenue-focused SaaS leader, he boasts extensive experience in growing Annual Recurring Revenue (ARR) from $0M to $150M. Marion specializes in defining unique go-to-market strategies, building world-class teams, and accelerating revenue through diverse sales channels, with expertise spanning marketing, product, growth, and sales functions across various SaaS domains.

Article: Is Smart Monetization the New Product Differentiator?

7Jeff Kaplan, CEO, TARA Media

Jeff Kaplan is the CEO and Co-Founder of TARA Media Strategies (formerly Popsycle Digital), a data-driven performance marketing agency. With 25 years of experience, he’s an award-winning marketing professional with deep expertise in direct marketing, sales, and management. A self-proclaimed “data geek,” Kaplan is passionate about leveraging insights to help companies reach their full potential and achieve their client goals in the ever-evolving omnichannel marketing ecosystem.

Article: Jeff Kaplan on AI, Ad Fraud, and the Future of Media Buying

8Joey Petracca, COO and Co-founder, Chicory

Joey Petracca is the Co-founder and COO of Chicory, a leading contextual commerce advertising platform. He has been instrumental in the company’s growth since its inception in 2012, helping to transform recipe content into commerce media for CPG brands, retailers, and publishers. Joey’s expertise lies in the future of grocery and food technology innovation, focusing on how data strategies can empower marketers to drive growth. He oversees product and engineering, and plays a key role in the conception, development, and positioning of Chicory’s advertising solutions.

Article: What If Your Favorite Recipe Could Shop for You?

9Kevin O’Malley, Co-Founder, AdDaptive

Kevin O’Malley is the Co-Founder of AdDaptive Intelligence, a leading account-based advertising platform he started in March 2010. He has been instrumental in building a company focused on bridging offline and online data to optimize B2B advertising campaigns. His vision ensures that transparent analytics helps B2B marketers reach key accounts and decision-makers effectively. Under his leadership, AdDaptive has remained self-funded, driving continuous profitability and expansion in the ad tech industry.

Article: Why Marketers Need a Data Diet in the Age of AI Overload

10Lee Hammond, Customer Data Strategy and Solutions, KLH

Lee Hammond is an accomplished marketing technology professional who previously served as an industry principal at the Marketing Data Cloud Practice in Hakkoda. In that role, he specialized in helping companies build modern marketing technology stacks on top of Snowflake’s Data Cloud. His expertise lies in customer data activation, having also optimized MarTech stacks at Universal Music Group to unify fan data and personalize experiences. Currently, as a Customer Data Strategy and Solutions consultant at KLH, Hammond continues to guide organizations toward a warehouse-first approach for their customer data, offering strategic recommendations and solutions.

Article: Is Your CDP a Dinosaur in a Composable World?

11Liz Carter, CMO, Reputation

Liz Carter is a highly experienced Chief Marketing Officer at Reputation, a leader in software technology and services. With a robust background in the SaaS industry, she has hands-on experience navigating IPO processes, acquisitions, and integrations for both venture-backed and PE-backed businesses. Carter is skilled in various facets of marketing, including corporate communications, branding, demand generation, and multi-channel strategies. She is also a dedicated Board Member at Razing the Bar, supporting underserved youth populations.

Article: “Your Brand Is What Barbara Says It Is”: Liz Carter on the Feedback-Fueled Future of Marketing

12Marianna Mankle, Associate Content Marketing Manager, Siege Media

Marianna Mankle is an Associate Content Marketing Manager at Siege Media, a prominent agency specializing in SEO, content marketing, and digital PR. With a strong passion for storytelling, she focuses on harnessing this “superpower” to help companies achieve their marketing and SEO goals. Mankle brings a solid background in content creation, strategy, editing, and project management, previously serving as a Senior Content Marketing Specialist and Content Strategist. She leverages her expertise to craft compelling narratives that resonate with audiences and drive organic growth.

Article: Why Sales Teams Can’t Afford to Skip AI Training

13Natalie Severt, Marketing Director, Intelligent Relations

Natalie Severt is a dynamic Marketing Director at Intelligent Relations, specializing in AI public relations and SaaS. With over 8 years in SEO management and 11 years in content management, she’s an expert at crafting and executing comprehensive marketing and PR strategies that drive brand awareness, traffic, leads, and ultimately, sales. Severt excels at integrating diverse marketing channels—including social media, email, and product marketing—to achieve impactful results and has a proven track record of boosting organic traffic and conversion rates.

Article: What Do AI-Driven News Feeds Mean for PR?

14Pavel Yurovitsky, CEO, KIT Global

Pavel Yurovitsky is the Chief Strategy Advisor & Chairman of the Board at KIT Global, having previously served as CEO for nearly three years. He is dedicated to guiding the company’s long-term vision and global expansion into new markets, focusing on AI-driven campaign execution, first-party data solutions, and real-time analytics. Yurovitsky’s approach is driven by bold thinking and data-informed strategies, building impactful partnerships and fostering a culture of diversity, excellence, and innovation within the multicultural team.

Article: AI Transparency: The Next Competitive Advantage

15Priya Gill, Vice President and Head of Global Marketing, SurveyMonkey

Priya Gill is the Vice President and Head of Global Marketing at SurveyMonkey, leading a 95+ person team across all marketing functions. Reporting directly to the CEO, she’s focused on strengthening market position and driving revenue for both self-serve and enterprise businesses. With a strong background in product marketing, web strategy, and global experience, including significant roles at Box, Gill is adept at driving incremental revenue through strategic launches and business transformations across diverse global markets.

Article: AI in Marketing: Balance Tech with Human Touch for Impact

16Stamatis Astra, Co-Founder and Chief Business Officer, Intelligent Relations

Stamatis Astra is the Co-Founder and Chief Business Officer at Intelligent Relations, an AI-powered PR firm, where he focuses on product definition and market growth. He’s an expert at taking startups from inception to exit, leveraging AI to help clients secure media coverage, build online presence, and drive conversions. Beyond his entrepreneurial ventures, Astra is also a Venture Partner in private equity, investing in SaaS, IoT, and life-enriching applications, and co-hosts “Grecian Echoes,” a talk show on WNTN-1550 AM.

Article: Can AI in Retail Win Trust Before It Loses Customers?

17Timm Chiusano, Author, Park & Fine Literary and Media, Creator, Night

Timm Chiusano is an author, creator, and former executive with over 20 years of experience at companies like ABC Sports, ESPN, and Charter Communications. He recently transitioned to focus on his purpose: empowering others to do their best work by being their best selves. A respected leader, Chiusano blends the art and science of marketing to drive dynamic business initiatives, excelling in P&L management, process development, and cross-platform marketing. His first book, HOW TO GET ADDICTED TO APPRECIATION, is set for publication in 2026.

Article: Why Brands Must Build Parasocial Bonds, Not Just Content

18Vanessa Horwell, Chief Strategy Officer, THINKINK

Vanessa Horwell is the Chief Strategy Officer and founder of THINKINK, a specialist communications firm she established over 19 years ago. With a deep passion for brand storytelling, she helps trailblazing companies in sectors like airline/aviation, hospitality, and retail improve their visibility and drive real business outcomes through integrated PR and marketing programs. Horwell is an expert strategist and problem solver, leveraging her extensive international market knowledge and strong relationships with media and analysts across three continents to craft compelling narratives and impactful campaigns.

Article: Vanessa Horwell Cuts Through B2B Blah With Bold Clarity

19Weston Clarke, Director, Product Management, Amplitude

Weston Clarke is a data-driven and customer-obsessed Director of Product Management at Amplitude, where he is actively defining the digital analytics category. With a background spanning computer science and consulting at Accenture, Clarke brings a wealth of experience from building early-stage products at UberEats and launching buy-side revenue products at Redfin. He excels at making product analytics a team sport, focusing on areas like reporting, content organization, and integrations to enhance collaboration.

Article: Personalization: How to Know Your Users’ “Why”?

20Will Post, Vice President, GTM (Sales and Partnerships), Measured

Will Post is the Vice President of GTM (Sales and Partnerships) at Measured, bringing a strong track record of success in B2B sales and marketing. He excels at forging C-Level relationships, creating best-in-class marketing solutions, and optimizing strategies to drive client business. With diverse experience across CPG, financial services, and automotive sectors, Post is a proven leader focused on deepening partnerships and generating significant ROI.

Article: Are B2B Marketers Finally Moving Beyond Last-Click?


Also Read: Edition 1: Sharp Minds Decoding Tech’s Next Wave